Integrate with Amazon Marketplace

Overview

This article walks through enabling the Amazon Marketplace integration in your Klaviyo account.

Note

Amazon has strict guidelines about the types of emails you can send to buyers. Before starting this integration we cover some important details and guidelines about Amazon Marketplace and marketing emails.

Amazon's Guidelines

Amazon has strict guidelines about the types of emails you can send to buyers. Email you send to buyers cannot contain any of the following:

  • Links to any website
  • Seller logos if they contain or display a link to the seller's website
  • Any marketing message or promotion
  • Any promotions for additional products or referrals to third-party products or promotions

Because of this, we only recommend setting up the Amazon Marketplace integration if you need to send post-purchase instructions or information about someone's order to Amazon buyers.

For more information, review the guidelines as posted on Amazon's site.

Limit Sending to Amazon Buyers Using Klaviyo

To abide by Amazon's guidelines filter out any users with Amazon.com domains from your flows and campaigns.

For flows, you can add a flow filter that will exclude any customers with an Amazon email domain.

  1. Open a flow and click Edit Definition.
  2. Add a flow filter with the following criteria: Properties about Someone > Email doesn't contain @marketplace.amazon.com

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For campaigns, you can create a dynamic segment that represents your send list and then add a filter similar to the one above.

Enable the Amazon Marketplace Integration

This section walks through adding your Amazon Seller/Merchant ID and Marketplace ID to your Klaviyo account in order to enable the Amazon Marketplace integration.

Note

Klaviyo's integration leverages the Amazon MWS API. At this time, Klaviyo can only integrate with US Amazon Seller accounts. Also, in order to integrate, you must have an Amazon MWS-eligible seller account. To be eligible to use Amazon Marketplace Web Service (Amazon MWS), you must have at least one of the following Amazon accounts:

  • Non-individual
  • Amazon seller
  • Amazon Payments
  • Amazon Fresh
  • Amazon Business
  • Amazon Prime Now
  1. Go to your Klaviyo account, click the Integrations tab, and search for the Amazon Marketplace Integration.
  2. You are be prompted to give Klaviyo access to your Amazon seller account. Our developer code for Amazon is: 1259-1778-0502.
  3. Authorize Klaviyo to access your Amazon seller account, then enter your Seller/Merchant ID and Marketplace ID.

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Your data will begin to sync with Klaviyo in minutes. You've successfully enabled the Amazon Marketplace integration.

Data Synced with the Amazon Marketplace Integration

Klaviyo will sync events around the following four metrics:

  • Placed Order
  • Fulfilled Order
  • Ordered Product
  • Fulfilled Product

You can find and view reports on these metrics by navigating to the Metrics tab in your account after integrating.

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The Placed Order Metric

Klaviyo will sync a Placed Order event when an order is placed in Amazon.

By default, we will not sync an order that has one of the following statuses: Pending, Canceled, Unfulfillable

Along with the Placed Order metric, we receive the following data about the order:

  • Value: Total value of the order
  • Fulfillment Method: i.e. Amazon
  • Shipping Method: i.e. Second Day
  • Items: For each item, we receive details such as Name, Image, Price, SKU, ASIN, Name, Product Type, and Quantity
  • Seller Order ID
  • Amazon Order ID

The Ordered Product Metric

Klaviyo will sync a Placed Order event that represent a single order placed on your Amazon site. We will then sync an Ordered Product event for each individual item in the order. The Ordered Product event will contain more specific details about the purchased item.

Along with the Ordered Product metric, we receive the following data about the item:

  • Value: Value of the purchased product
  • ASIN: The Amazon Standard Identification Number (ASIN) associated with the product
  • Fulfillment Method: i.e. Amazon
  • Shipping Method: i.e. Second Day
  • Name: Full name of the item
  • Image URL: Image URL for the item
  • Merchant SKU: Merchant SKU for the item
  • Product Group: Group as set in Amazon
  • Product Type: Type as set in Amazon
  • Quantity: Total quantity of item ordered

The Fulfilled Order Metric

Klaviyo will sync a Fulfilled Order event when the status of an order changes to Shipped in Amazon.

Along with the Fulfilled Order metric, we receive the following data:

  • Value: Total value of the order
  • Fulfillment Method: i.e. Amazon
  • Shipping Method: i.e. Second Day
  • Items: For each item, we receive details such as Name, Image, Price, SKU, ASIN, Name, Product Type, and Quantity
  • Seller Order ID
  • Amazon Order ID

The Fulfilled Product Metric

For each individual ordered product that gets fulfilled, Klaviyo will sync a Fulfilled Product event. Along with the Fulfilled Product metric, we receive the following data about the fulfilled item:

  • Value: Value of the purchased product
  • ASIN: The Amazon Standard Identification Number (ASIN) associated with the product
  • Fulfillment Method: i.e. Amazon
  • Shipping Method: i.e. Second Day
  • Name: Full name of the item
  • Image URL: Image URL for the item
  • Merchant SKU: Merchant SKU for the item
  • Product Group: Group as set in Amazon
  • Product Type: Type as set in Amazon
  • Quantity: Total quantity of item ordered
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