Send a Campaign to People Skipped by Flow

Overview

There two situations where you might want to send a bulk campaign to a group of people that were skipped by a flow email:

  • You create a new flow, and now want those that met the flow's conditions before you created the flow to get one or more of the flow emails
  • You have an existing flow, but a number of people were skipped by a flow email for a specific reason

This guide explains how to approach both of the above situations, depending on whether your flow is triggered by an event or behavior, or whether your flow is triggered by a list or segment.

For List or Segment Triggered Flows 

When working with a new flow that is triggered by people being added to a list or segment, there are two options for sending flow emails to those who were added to the list or segment before the flow was created.

  • Use the back-populate feature
    Recipients will be scheduled to receive all flow emails relative to when you click Back-Populate -- emails will not be scheduled relative to when a subscriber was first added to your list or segment. For example, if you have an email that is set to send one week after someone is added to a newsletter list, everyone who gets queued up for your flow after clicking Back-Populate will receive this email seven days later, regardless of when they were added to your list.
  • Create a segment and send a campaign
    This option allows you to isolate a target list and then schedule the campaign for a date and time of your choice.

If you would like to send a campaign to those already on your list, all you need to do is create a segment that captures those in your list that have not yet received your flow emails.

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Once you've created the segment, make sure you've also saved the flow email content as a template. Then, you just need to create a campaign to send to your new segment, choose the template you saved, and schedule your campaign.

For Event Triggered Flows

When working with a new flow that is triggered by behavior (i.e. an event), there are two options for sending flow emails to those who completed the trigger action before the flow existed:

  • Use the back-populate feature
    Recipients will be scheduled to receive all flow emails relative to when they initially took the trigger action -- this means if Joe placed an order 5 days ago, and your new flow has Email #1 scheduled to send 7 days after someone places an order, clicking Back-Populate will automatically queue up Joe to receive Email #1 in 2 days. Those that ordered over 7 days ago, in this example, would not get queued up for Email #1 at all.
  • Create a segment and send a campaign
    This option allows you to isolate a target send list of people meeting a certain set of conditions and then schedule a campaign send for a date/time of your choice.
If you want to send a campaign to those that were skipped by an event-triggered flow, you can export this group of people from the Recipient Activity tab, upload them to a new Klaviyo list, and then send them a targeted campaign with the flow email's content

Keep in mind that dynamic order data can only be populated in live flows. Order data cannot be populated in campaigns. This means that it isn't possible to send a bulk campaign where the email populates with dynamic post-purchase information for each recipient. This comes into play most often when Klaviyo users would like to send an "Abandoned Cart Campaign." While it's possible to create a segment of people that have started a checkout at least once but never before purchased, it isn't possible to send a campaign to this group and feature the items each recipient left behind in their cart. It also isn't possible to resend a flow email to someone and have dynamic event data populate.
 
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