Amazon has strict guidelines about the types of emails you can send to buyers. Email you send to buyers cannot contain any of the following:
- Links to any website
- Seller logos if they contain or display a link to the seller's website
- Any marketing message or promotion
- Any promotions for additional products or referrals to third-party products or promotions
Because of this, we only recommend setting up the Amazon Marketplace integration if you need to send post-purchase instructions or information about someone's order to Amazon buyers.
For more information, review their guidelines: http://www.amazon.com/gp/help/customer/display.html?nodeId=200441880#contact.
Limit Sending to Amazon Buyers Using Klaviyo
In Klaviyo, we make it easy to exclude customers with an Amazon email domain from any flows. To do this, just add a Flow Filter: Properties about Someone > Email doesn't contain @marketplace.amazon.com
If you plan to send a campaign, you can create a dynamic segment that represents your send list and then add a filter similar to the one above.