Redirect Existing Signup Forms to Klaviyo



The following guide explains how to redirect existing signup forms to point to Klaviyo, or otherwise ensure that all of your future subscribers begin to get added to your Klaviyo account.

If you're using Shopify you can redirect your default Shopify signup forms by simply enabling the Klaviyo-Shopify integration.

As well, Klaviyo offers popup, flyout, and embedded forms that come free with your Klaviyo account. Check out this guide to installing Klaviyo Signup forms.

As you consider importing contacts and connecting signup forms to Klaviyo, keep in mind that maintaining one primary newsletter list will make it easy to later manage and communicate with your contacts efficiently. The segment builder allows you to create dynamic segments of your lists that don’t require any maintenance. 

In the Lists & Segments tab of your account, you will find an empty list named "Newsletter." You can use this list or create your own as a starting point. 

Redirect Existing Signup Forms

If you already have different signup forms on your website, you'll need to make sure that subscribers using these forms end up in Klaviyo. To start, consider the following: 


Redirecting a Custom Form to Klaviyo

If you've configured a custom form, this form likely has a Form Action URL that tells the form where to send new subscribers' email addresses. You will need to simply change this URL to the subscribe page URL for your Klaviyo list. To find this URL, navigate to the Subscribe Pages tab for the particular list.


Generally speaking, the form should have the following properties:

<form id="email_signup" action="//" method="POST">
  <input type="hidden" name="g" value="LIST_ID_HERE">
  <input type="email" value="" name="email" id="k_id_email" placeholder="Your email" />
  <button type="submit">Subscribe</button>
<script type="text/javascript" src="//"></script> 

Using a Third-Party Tool

Here's a list of third-party apps that currently have integrations with Klaviyo. Some of these are list growth and form tools. If you don't see your tool of choice on our list, we strongly encourage you to reach out to ask them to integrate with us.

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