The following guide will explain how to redirect existing sign up forms to point to Klaviyo, or otherwise ensure that all of your future subscribers begin to get added to your Klaviyo account.
NoteFor Shopify users, there is an article that covers the same process specifically for Shopify stores.
As you consider importing contacts and connecting sign up forms to Klaviyo, keep in mind that maintaining one primary newsletter list will make it easy to later manage and communicate with your contacts efficiently. The segment builder allows you to create dynamic segments of your lists that don’t require any maintenance.
In the Lists & Segments tab of your account, you will find an empty list named "Newsletter." You can use this list or create your own as a starting point.
Redirect Existing Sign Up Forms
If you already have different sign up forms on your website, you'll need to make sure that subscribers using these forms end up in Klaviyo. To start, consider the following:
Redirecting a Custom Form to Klaviyo
If you've configured a custom form, this form likely has a Form Action URL that tells the form where to send new subscribers' email addresses. You will need to simply change this URL to the subscribe page URL for your Klaviyo list. To find this URL, navigate to the Subscribe Pages tab for the particular list.
Generally speaking, the form should have the following properties:
Using a Third-Party Tool
Here's a list of the third-party party list growth and popup tools that currently have integrations with Klaviyo (as well as a list of those that don't quite yet); if you don't see your tool of choice on our list, we strongly encourage you to reach out to ask them to integrate with us.