How to Segment by Acquisition Source

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Klaviyo automatically tracks a profile's first point of contact with your brand, saving it as a profile property. You can then use this property to create a segment around the acquisition source. In this article, you will learn where to find this property in a profile and how to create a segment around acquisition source.

Segment by Acquisition Source

Information around a contact's initial source is recorded in the How They Found You section to the right of a given profile page.


You can then use this information to build out a segment with the Initial Source property. For example, you may be interested in knowing how a particular marketing initiative performed. Your segment can hone in on who visited your site and from which sources. If you use UTM parameters to track different marketing initiatives (like email campaigns), you can segment based on this information as well. 

To identify these people, build a segment based on Properties about someone > Initial Source equals X.


If you add UTM tracking to your email campaigns or use UTM parameters to track your paid ads or other marketing efforts, you will see the names and IDs populate in the dimension value dropdown as well. 

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